Dash has announced the launch of DashDirect — a consumer app that allows users to spend the DASH cryptocurrency in stores across America.

In an announcement released on Tuesday, Dash revealed that the new customer-focused app will offer up to 12% in savings on purchases by users.

Detailing the rebates and discount features, Mashall Greenwald, DashDirect Founder and CEO of CrayPay told Cointelegraph: “After you enter the exact amount of your current purchase in the app, an immediate discount of up to 12% is applied,” adding:

“This allows anyone to spend Dash for everyday purchases as easily as using USD, but with the added protections of decentralized money and the added value of 5% average savings due to Dash's efficient, low-cost transactions and DashDirect's unique merchant network.”

According to the release, the app will allow users to pay with Dash at popular American retail outlets like Best Buy, Staples, Chipotle, Home Depot, among others. According to Greenwald, thought the initial DashDirect launch is restricted to the U.S. there is demand for the product in several other countries.

“We will need to expand our merchant network to include merchants in any given region along with adding localized currency conversion and language support,” Greenwald added to Cointelegraph

Related: Payments-focused cryptocurrency Dash now has a bridge to DeFi

Greenwald also told Cointelegraph that DashDirect is non-custodial, meaning that users will retain control of their Dash tokens when using the app. According to the DashDirect chief, the platform leverages Dash’s payment technology to offer low-cost, instant payment capability required for crypto-based microtransactions.

The app will also reportedly include a tipping feature, and a dashboard for users to track spending and savings.

DashDirect is also a further indication of Dash’s move to position itself as a payment-focused crypto. Back in January, its DashPay smartphone wallet app moved into the testnet phase.